MathU, explained.
Everything a journalist, partner, or funder needs to describe MathU accurately — boilerplate, the three divisions in depth, the product catalogue, which numbers are cleared to quote, and an FAQ. Started 2026-07-28.
Boilerplate
Use as-is. If a different length is needed, cut from the long version rather than writing new copy.
MathU is a South African education-technology company that makes learning easy — across subjects and across settings, from townships to classrooms to workplaces.
MathU is a South African education-technology company that makes learning easy. It works across subjects — maths, science, English, accounting and more — and across settings, through three divisions: Society for under-resourced learners, Academy for schools, and Corporate for workplace training. AI is one of its tools, alongside teaching and materials.
MathU is a South African education-technology company built on a simple idea: make learning easy. It works across subjects — maths, science, English, accounting and more — and across the settings where learning actually happens, through three divisions. MathU Society reaches under-resourced learners, both intensively through mentoring and at scale through printed exam practice. MathU Academy gives schools everyday tools that reduce teacher admin. MathU Corporate builds practical, measured capability inside companies. A single toolkit of ten products sits underneath all three, and every programme reports through MathU Tracker, so impact is measured rather than asserted. AI is one tool among many, alongside great teaching and real materials.
MathU — education technology, built in South Africa.
Fact sheet
| Company name | MathU |
| What it is | Education-technology company |
| Country | South Africa |
| Headquarters | [NEEDS INPUT — city] |
| Founded | [NEEDS INPUT — year] |
| Team size | [NEEDS INPUT] |
| Divisions | MathU Society · MathU Academy · MathU Corporate |
| Giving vehicle | MathU Foundation — a registered Public Benefit Organisation (PBO), issues Section 18A certificates |
| PBO registration no. | [NEEDS INPUT] |
| Products | 10 — see §04 |
| Subjects | Maths, science, English, accounting and more |
| Measurement system | MathU Tracker |
| Website | [NEEDS INPUT — production URL] |
| Media contact | [NEEDS INPUT — name, email, phone, response time] |
Deliberately absent: funding raised, revenue, valuation, ownership structure. Add only what you're willing to see printed.
The three divisions
This is the section to send a journalist who wants to understand the business, not just quote a number.
Society exists for learners who have the will but not the materials — township and rural learners. Its defining idea is that it runs two delivery models at once, and deliberately does not pretend one replaces the other.
| Micro | Macro | |
|---|---|---|
| Product | MathU Infinity | OnlyTests |
| Price | R21 000 / learner / year | R1 750 / book |
| Shape | Mentored, intensive support for a focused group | Exam-ready practice in thousands of hands |
| Optimises for | depth | scale |
Why it matters for a story: the honest tension. Micro changes a life and costs 12× more per head; Macro lifts a whole cohort and cannot mentor anyone. Sponsors choose the trade-off explicitly, and Tracker reports what their money actually changed.
Who it serves: under-resourced learners · partner schools that host bootcamps and run OnlyTests across grades · sponsors and CSI funders who want measurable impact rather than a logo on a banner.
How the giving works
Fund a Micro cohort or Macro books at scale.
MathU Foundation, a registered PBO, issues the certificate.
Supports a deduction, subject to the limits SARS sets.
Tools used: SAM · SnapSAM · AgenticONE · OnlyTests · Bursary Portal
Academy is the commercial schools business: everyday tools that make teaching easier across every subject — live dashboards, homework that marks itself, and reporting parents actually read. Built for teachers, not for IT.
Who it serves: schools (paying education clients rolling MathU out across grades and subjects) · teachers who want insight and less admin, not another system to babysit · parents who want to know how their child is really doing.
Tools used: MathU Infinity · Merlin · SAM
Corporate helps companies build real skills that stick — practical, hands-on, and measured. Three things it actually does:
Built with your teams on your real work, not a generic course.
Practical guardrails, taken into the field where decisions get made.
ISO 42001-aligned processes leaders can sign off on.
Named clients: real engagements exist, but naming them is the client's call, not ours. Default position: don't name them here. [NEEDS INPUT — which clients have given written permission?]
Who it serves: enterprises upskilling at pace · L&D and people teams · boards and compliance leaders.
Tools used: AgenticONE · Merlin · ReX / ICMS · MathU 2.0
Product catalogue
Ten products, one toolkit. One-liners below are the approved descriptions.
Adaptive practice across subjects that keeps serving the next right question — it never runs dry.
Stepwise audio walk-throughs that talk a learner through every problem, one step at a time.
Stuck? Snap a photo of the problem and get guided help in seconds.
A tutor you can actually talk to — ask out loud, get answers, understand.
Exam-ready test books in print — real past-paper-style practice across subjects.
The same exam practice on your phone — OnlyTests, wherever you are.
The teacher's assistant — plan, mark, and send feedback in a fraction of the time.
Where sponsors fund learners and follow every result the funding makes possible.
The content engine that keeps every question fresh and curriculum-aligned, across subjects.
The next-generation platform bringing every MathU tool into one place.
Demo-able for press: AgenticONE (a real recorded session — "Introduction to exponents", Grade 9, 13 turns) and Merlin (auto-generated lesson report). [NEEDS INPUT — is there a press-safe demo environment or recording we can hand out?]
Numbers — cleared to quote
Source for all: MathU Tracker, 2023–2025 unless noted. Every figure MathU holds carries a provenance flag — this section is the only place that matters for press, because a press kit gets quoted verbatim with no "unverified" pill attached.
A live EmailTracker snapshot showed ~86 Infinity learners at a single school, which is why the Micro headcount especially needs confirming. Action: someone with Tracker access confirms or corrects these before they move to the cleared tier. Until then, use "5,000 learners reached" for Society scale.
What the press can say
Approved framing
- "Education technology, built in South Africa." The origin is part of the story, not a disclaimer.
- "Makes learning easy." The actual positioning. Not "revolutionises", not "disrupts".
- "Across subjects and across settings." Maths is the heritage and the name, but the platform is not maths-only.
- "AI is one of our tools, alongside great teaching and real materials." Not an AI company that happens to do education.
- "Measured, not asserted." Every programme reports through Tracker.
- Print matters. OnlyTests is a physical book — a feature in low-connectivity contexts, not a legacy format.
Do not say
| "AI tutor that replaces teachers" | The opposite of the positioning — teachers are the customer in two of three divisions. |
| "ISO 42001 certified" | We are aligned to ISO/IEC 42001. Certification is a different claim with a different evidence bar. |
| "Proven to improve results by X%" | No efficacy study supports a causal claim. Usage growth ≠ outcome improvement. |
| "Donations are tax deductible" (flat) | Say a Section 18A certificate is issued and supports a deduction subject to SARS limits. |
| Any Corporate impact number | No Tracker series exists for Corporate. |
| A maths-only description | Understates the platform. |
| Named corporate clients | Not ours to give without permission. |
Style
MathU (one word, capital M and U). MathU Society / MathU Academy /
MathU Corporate / MathU Foundation. Rand as
R21 000 with a space. Never use emoji in MathU-branded
material.
Story angles
Ordered by how likely a journalist is to bite.
R21 000 mentors one learner; R1 750 reaches a cohort. A company that publishes both numbers and lets funders choose.
A print product inside an AI-era platform, because connectivity isn't universal.
Against the sector's live evidence-gap story — only pitch if we're precise that Tracker measures usage, not causal outcomes.
362 teachers using it daily; the product that gives them time back rather than replacing them.
Same engine serving a rural learner and an enterprise AI programme.
FAQ
Makes learning easy across subjects and settings. Three divisions: Society (sponsor-funded, for under-resourced learners), Academy (paying schools), Corporate (workplace training). One toolkit of ten products underneath.
No. AI is one tool among several, alongside teaching and printed materials. Some products are AI-led (AgenticONE, Merlin, SnapSAM); others are not AI at all (OnlyTests is a printed book).
[NEEDS INPUT. This is now a standard question and the sector scores badly on it — worth answering properly: which models, where they run, what data is retained, whether student data trains anything, and what a school signs.]
[NEEDS INPUT — POPIA position, data residency, retention, parental consent for under-18s, whether schools sign a DPA.]
Tracker reports usage and mastery at scale — assessments completed, exercises completed, concepts mastered, learners active. Be straight: this is measured usage and growth, not a controlled efficacy study. [NEEDS INPUT — is any independent evaluation planned or underway?]
Merlin listens to a lesson and returns a report — what was covered, where time went, which objectives landed — and helps plan, mark and give feedback. Positioned as reducing admin, not replacing instruction.
[NEEDS INPUT — ReX / ICMS content ownership, curriculum alignment body, whether material is CAPS-aligned.]
Society: R21 000 per learner/year (Micro), R1 750 per book (Macro). Academy and Corporate are quoted per engagement. [NEEDS INPUT — is Academy pricing public?]
Yes — through MathU Foundation, a registered PBO, which issues a Section 18A certificate for qualifying donations. Impact is reported back through Tracker.
[NEEDS INPUT — the site says "backed by the AdvTech network of leading schools". Clarify the exact relationship before a journalist infers ownership.]
[NEEDS INPUT — names, roles, one-paragraph bios, headshots.]
Brand assets
Business unit marks
Every mark below is a download — click to save the source file. These are the same files the site itself uses, so they can never be a stale copy.
Product marks
No logo yet for MathU Infinity, OnlyTestsGo, Bursary Portal, MathU 2.0 — they render as styled text on the site. Also not imported: SNPSTR AI, MathU Skunk Works, MathU Varsity. [NEEDS INPUT — deliberate exclusions?]
Colour
Accent per division: Society purple, Academy mint, Corporate gold. Typography: PP Neue Montreal (Light / Regular / SemiBold).
Sign-off checklist
- Verify or correct the three "not yet verified" figures (§05)
- Fill every [NEEDS INPUT]
- Answer the AI-model, student-data and POPIA questions properly (§08)
- Decide the named-client position and get written permission where relevant
- Produce the missing assets — above all a master wordmark and light-background PNGs
- Get one person to own press-language sign-off
- Legal read of the Section 18A and ISO 42001 wording